First, let me say this: I have no desire to be a prophet of doom.
But I tell it like it is. And, after reviewing the numbers from the fourth quarter of last year, I have to tell you: it’s not looking good.
A little background: I produce a quarterly dental marketing report based on online search numbers in a dozen different areas of dentistry. These numbers paint a remarkably accurate picture of consumer interest in (and spending on) dentistry.
The Dental Marketing Intelligence Report for the final quarter of 2012 is probably the most important DMIR report I’ve produced in the last four years. It shows that in the last quarter of 2012, there was a major drop in consumer demand for dentistry.
This could mean one of two things. First, it may be based on confusion over last year’s presidential election and fears of the year-end fiscal cliff. Or it could be that we are seeing the first indications of another recession.
Overall consumer demand for dentistry is down by 800,000 searches from December of 2011. And in 2012, there were over 4 million fewer searches in total than in 2011. Virtually areas were in decline.
Interested in your own copy of this dental marketing report?
I’m usually pretty secretive about my Dental Marketing Report, which is a confidential report I put out once a quarter for my paying membership. Pulling together all that data is a lot of work, and I usually guard these reports closely.
But what I saw in my most recent report alarmed me so much that I’m throwing my ordinary rules out the window. There is important information in this dental marketing report, and I want you all to have it. For free.
I’m not willing to post this sensitive document directly to the web, but if you enter your email address below, I’ll email you the PDF.