New Root Canal Patient Gross Production Value

New Root Canal Patient Gross Production ValueThe latest The Wealthy Dentist survey reveals that the average gross production of a new root canal patient in the first 9 months of treatment in 2012 was $2,300.

Suburban dentists reported higher production figures with amounts between $2,200 – $5,000.

Charles Blair of the Blair, McGill and Hill Group with Dr. Michael D. Goldstein have stated that “there is no greater potential for increasing your net hourly revenue than by doing your own uncomplicated endodontic procedures efficiently… analysis has consistently shown endodontics to have the highest dollar-per-hour and highest dollar-per-visit payoff of any [dental] procedure…(Source: Dr. Michael D. Goldstein)

It has been estimated that approximately 40 million root canals are performed annually in the U.S. with a greater than 95% success rate.

A UCL Eastman Dental Institute systematic review of human clinical studies on tooth survival following non-surgical root canal treatment found four conditions that significantly improved tooth survival, making it an attractive dental procedure for many dental patients. In descending order of influence, the conditions increasing observed proportion of survival were as follows:

1. A dental crown restoration after RCTx.
2. Tooth having both mesial and distal proximal contacts.
3. Tooth not functioning as an abutment for removable or fixed prosthesis.
4. Tooth type or specifically non-molar teeth.

In The Wealthy Dentist root canal survey, general dentists were performing root canals and reporting average production profits between $1,800 and $3,000 for new root canal patients, while endodontists average $1,000.

One dentist responded, “Root canal therapy is a big money maker. It’s a great way to beef up the bottom line.”

What are your thoughts on the value of a new root canal patient?

About Jim Du Molin

+Jim Du Molin is a leading Internet marketing expert for dentists in North America. He has helped hundreds of doctors make more money in their practices using his proven Internet marketing techniques.

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