Internet Dental Alliance, Inc. (IDA) is adding bonus internal marketing training videos to its Pro 3 and Pro 5 dental marketing website packages. Dental practices can now augment the effectiveness of their dental practice marketing websites and convert more of their website’s leads into new patients.
The video tutorial includes downloadable scripts, sample patient letters and over 60 templates that dentists can customize to fit with their own practice. The training materials are designed to make patient post-treatment follow-up easy so staff can make it part of their ongoing routine. By using an internal marketing system on a regular basis, dentists can keep their practice visible to their satisfied patients and increase referrals.
The “Internal Marketing & Communications” video series also shows dentists how they and organize and train their front desk team to imp
rove their skills at converting leads into new patient appointments. The bonus tutorials are part of IDA’s turnkey New Patient Marketing Machine™ program that features a host of tools dentists can use to increase the number of new patients they see every month.
“Most dentists are skilled dental clinicians, but asking patients for referrals is an entirely different skill set, and few dentists are comfortable doing it,” says Jim Du Molin, dental marketing guru and founder of Internet Dental Alliance. “So we included these video tutorials and supporting materials with our multiple website packages. The “Internal Dental Marketing & Communications” training is designed to add up to 10 new patients to your practice each month — and many doctors add more than that!”
Internal marketing, a.k.a. referral or repetition marketing is arguable the most effective way to add new patients to a dental practice. IDA’s tutorials are designed so that dentists can create their own customized system to fit their staff and their clientele. The goal is to establish a system for referrals that team members can and will use on a consistent basis to establish a steady flow of high quality referrals. Evaluation tools are included so doctors can manage and adjust their dental practice marketing campaigns.
About Internet Dental Alliance, Inc.
IDA is the largest North American provider of online dental marketing tools. Known for its cutting-edge approach to dental marketing, it completed development of its advanced Lead Fire technology in 2012. Lead Fire’s proprietary content generation technology makes it possible for doctors to generate new patient leads within minutes of set up, and uses organic geo-targeted local search, customized and optimized for each dental practice . Internet Dental Alliance provides dental website design, find-a-dentist websites and other dental management advice and internet marketing resources.