The New Patient Marketing Machine™ Pro 3 and Pro 5 packages from Internet Dental Alliance, Inc. (IDA) include Google Plus local set up and optimization to maximize dental marketing search results for dental practices. These free sites don’t replace the need for a practice’s dental websites, but they can expand the practice’s presence in the local market.
Google provides Google Plus Local pages for all businesses that have a physical address, and that includes dental practices. There’s no charge for the basic page, and Google likes to place them near the top of the search results pages (SERPs), so dentists may as well take advantage of them. However, they take some time to set up (verifying phone numbers, adding hours of operation, etc.), and they can perform even better with some attention given to strategic search engine optimization (SEO) using the practice’s keywords.
IDA makes it easier for dentists by helping with everything from the initial verification process, to setting up the profile and optimizing the entries. This kind of extra attention can improve a dental practice’s online visibility, increase visits to their dental website and send new patients directly to the dental office.
“Once you claim your Google Plus Local page, you can control a lot of the information presented there,” explains Him Du Molin, former dental management consultant and founder of Internet Dental Alliance, Inc. “We can help you strategically fine tune and integrate your Google Plus Local page into your dental marketing campaign so you can see a steady flow of new patients into your practice each month.”
By filling out the Google Plus Local page with information about their practice’s address, business hours, phone number, website, etc. doctors are creating yet another way for prospective patients to find them online. IDA can also help doctors enhance their page with video, reviews, special offers, etc. to further engage visitors and encourage them to set appointments.
The Google Plus Local page functions as another online marketing resource that makes a dental practice easier to find online. The best dental marketing strategy is to make sure the profile information is up to date and complete, including the practice’s address, business hours, phone number, website URL, parking information, dental services offered, doctors names, email address, etc. Doctors can put all of this in IDA’s hands and enjoy the benefits or additional online exposure.
About Internet Dental Alliance, Inc.
IDA is the largest provider of dental directories, websites for dentists and online dental marketing tools in North America. In 2012, it completed its unique Lead Fire lead generation system, which automates dental SEO and content marketing. LeadFire technology allows doctors to begin generating new patient leads within minutes of set up. It uses organic geo-targeted local search which is customized and optimized for each dental office. The Internet Dental Alliance provides dental practices with internet dental marketing services such as dental website design and other dental management advice and resources.