The new dental marketing websites from When Internet Dental Alliance, Inc. (IDA) go far beyond finding new high value patients. They function as an online portal to the dental practice. Dental articles educate new patients about oral health and post treatment care; online forms let site visitors set appointments and request information; and optional pages can handle some dental management tasks, such as recruiting new team members.
Using their online Control Panel, dentists get to choose which geographical and dental markets they want their Portal to focus on. They also get to choose which other kinds of web pages they may want to add to their sites – like a page that announces employment opportunities within their practice.
By setting up the “Employment Ads” section of their Control Panel, doctors can quickly publish ads for any staff positions they want to fill, from front desk receptionists, to dental hygienists to dental associates. Their Portals then display an area where candidates who are interested in those positions can submit their resumes and fill out applications on the practice’s dental website.
“From a single Control Panel, doctors can easily manage multiple Portals, including scheduling appointments, tracking leads and even recruiting new staff members,” says Jim Du Molin, dental practice marketing consultant and founder of Internet Dental Alliance, Inc. “This kind of management efficiency frees up doctors so they can spend time with their dental patients instead of with paperwork!”
Here are three examples of how the “Employment Ads” feature of IDA’s New Patient Portals can help a dental practice become more efficient. First, it can relieve the front desk from having to collect and file resumes. Applicants can be instructed to submit their resumes via the practices website, whether they call on the phone or respond to an ad published in a professional journal.
Next, the “Employment Ads” section can be used on an ongoing basis to create a database of qualified applicants. Dentists can simply add a message that invites prospective team members to submit their resumes for future consideration even through there are no open positions at the current time. Third, dentists can save time by using the ready made ad copy IDA provides. It’s written by dental management professionals who know what attracts the best candidates.
About Internet Dental Alliance, Inc.
IDA is the largest North American provider of websites for dentists and dental directories. Known for its cutting-edge approach to dental marketing, it completed development of its advanced LeadFire technology in 2012. LeadFire’s proprietary content generation technology makes it possible for doctors to generate new patient leads within minutes of set up, and uses organic geo-targeted local search, customized and optimized for each dental practice . Internet Dental Alliance provides dental website design, find-a-dentist websites and other dental practice marketing advice.