Now dentists that offer endodontic consultations and treatments can easily set up targeted online dental marketing campaigns that attract new patients. Internet Dental Alliance, Inc. (IDA) has dental website packages that are easy to customize to generate leads for new root canal therapy cases.
IDA’s New Patient Marketing Machine™ Professional and Premium packages feature multiple Portals (dental marketing websites) that doctors can easily launch and manage from a single online Control Panel. This makes it easy for dental practices to generate leads for more than one clinical skill, or for multiple doctors and locations.
Here’s an example of how the IDA dental marketing strategy works. Dentists choose which dental markets they want to focus on from a list of the top 20 that consumers search for online, such as root canal treatment, cosmetic dentistry, dental implants, dentures, family dentistry, etc.
“Targeting your dental marketing is the best way to reach new patients,” explains Jim Du Molin, founder of the Internet Dental Alliance and a dental marketing guru. “It goes beyond just finding more dental patients. It’s about getting the very best new patients for your practice — the ones that fit your clinical skills.”
After dentists select the kinds of patients they want to find, each Portal is automatically optimized for its local market and its designated dental services using IDA’s proprietary LeadFire content publishing technology. Local SEO is based on the dental practice address and the doctor’s selection of up to four more nearby areas where prospective patients live.
Doctors have 24/7 access to their online Control Panel and can make changes or add new pages at any time. IDA also provides a complete library of quick and easy training videos that clearly explain each option dentists have available to them, including IDA’s online library of ready made articles and videos that dentists can publish on their Portals.
About Internet Dental Alliance, Inc.
IDA provides dental management advice and customized resources to dental practices, including online dental marketing services such as website design, find-a-dentist websites and dentist web sites which are search engine optimized based on dental market (dental SEO). Internet Dental Alliance is North America’s largest provider of websites for dentists, email patient newsletters and dental directories. In 2012, it completed its advanced Lead Fire lead generation system, which automates content marketing, can be set up within minutes, is based on organic geo-targeted local search, and is customized for each dental office.