It’s probably safe to say that every practicing dentist knows they need to have a dental marketing website to find new patients. Internet Dental Alliance, Inc. (IDA) says, however, that all websites are not created equal. As evidence, IDA points to its powerful New Patient Marketing Machine™ internet dental marketing system that’s centered on its New Patient Portals. These Portals are websites that are automatically search engine optimized by IDA’s proprietary LeadFire technology to target the specific kinds of patients that can make a practice profitable.
Via their online Control Panel, dentists can launch one or more Portals and manage them all from a single interface. Dentists choose the focus of each of their Portals based on their clinical skills, their personal preferences for the kinds of patients they most enjoy working with, and their business goals. From their Control Panel, dentists can monitor lead tracking, manage appointments made on their Portals, change the design and layout of their sites, add ready-made professional quality content from IDA’s online libraries, or upload their own articles, videos and images to further personalize their dental websites.
“Dentists often ask me to explain the difference between an IDA Web Portal and a website,’” says dental marketing expert Jim Du Molin, founder of Internet Dental Alliance, Inc. “I explain that what IDA offers is much richer than a conventional website. Yes, IDA Portals are websites — but they’re much more powerful. Thanks to our unique LeadFire content publishing system, the Portals can be instantly customized and optimized.”
IDA recommends that dentists use multiple Portals in carrying out their dental marketing strategy. Each Portal should target a particular type of dental patient that doctors want to see more of in their practice, such as family dentistry, cosmetic dentistry, dental implants, braces, dental insurance, etc. By focusing their lead generation campaigns on the specific kinds of patients that are the best fit with the dental practice, doctors can create a steady flow of new high value clients each month.
“The New Patient Marketing Machine™ provides all of the tools and reports a dentist needs for a successful targeted online lead generation,” added Du Molin.
About Internet Dental Alliance, Inc.
IDA is the largest provider of dental directories, websites for dentists and customizable online dental marketing tools in North America. In 2012, it completed its unique Lead Fire lead generation system. This powerful content publishing technology automates dental SEO and web page creation so dentists can launch new online campaigns in less than 10 minutes. Internet Dental Alliance provides dental practices with dental marketing services such as dental website design, mobile websites for dentists and other dental marketing products.