Dental marketing blogging on their New Patient Portalsfrom Internet Dental Alliance, Inc. (IDA) is an easy way dentists can add social networking to find new patients. (Yes, blogs are a social networking tool, along with Facebook, Twitter Pinterest and many more!) From their online control Panel, dentists can either add the ready-made Doctor’s Blog page to their Portals, or import the RSS feed from an external blog to display it on their IDA dental websites.
There are a few benefits to blogging that the previously mentioned social media sites can’t deliver. First, dentists have control over the content they post on their own blogs, whereas they have no control over the terms of service on social media sites, where their accounts can be deleted at the whim of the site owners. Second, blogging lets dentists cover topics in-depth. It’s tough to explain complex dental procedures in 140 characters or a short paragraph that meets the attention deficit needs of most social media users. Perhaps most important is the boost to search engine rankings that adding fresh content to a website can provide. Most consumers never search beyond the first page of Google, so having a blog post appear there is one of the best ways to attract prospective patients to the dental practice website.
“IDA makes it as easy as possible to add new content to your Portals any time, any day via the online Control Panel,” says Jim Du Molin, founder of Internet Dental Alliance, Inc. and dental marketing guru. “Blogging is one of the best ways to personalize your dental websites and attract the exact kind of patients you want to work with.”
To fit regular blogging into a dentist’s busy schedule, IDA suggests assigning the task to a team member who enjoys writing. Another easy method is to use short videos that can be uploaded via the same online Control Panel that dentists use to manage all of their IDA dental marketing tools. By adding fresh new content on a regular basis, dentists can increase the ‘authority’ of their sites, improve their rankings in the SERPS (search engine results pages) and attract more new patients to their practice.
About Internet Dental Alliance, Inc.
IDA is North America’s largest provider of websites for dentists and dental directories. In 2012, it completed its cutting-edge dentist marketing Lead Fire lead generation system. Based on organic geo-targeted local search strategy which is customized for each dental office, LeadFire technology automates search engine optimization, and makes it possible to generate new patient leads within minutes of setting up the system. Internet Dental Alliance provides dental practices with online dental marketing services such as dental practice websites, website design, find-a-dentist websites, and other dental management resources.