Dental marketing from IDA includes automatic search engine optimization (SEO) that helps dental marketing websites from Internet Dental Alliance, Inc. (IDA) stay in the top search results. The turnkey websites, also known as New Patient Portals, provide doctors with a wide choice of options for customizing them for their practices. The Portals are designed to generate the kinds of leads that maximize profits. A good example is the Doctors’ Philosophy and Credentials page, where dentists can publish the kind of dental practice marketing information that can really personalize their websites.
The information that dentists publish on these pages customizes and optimizes their Portals in several ways. First, the doctors’ education, experience and skills establish them as authorities in their fields, and make them stand out from the competition. Next, the specific keywords doctors choose to use communicate with both consumers and search engines to identify and differentiate their unique clinical skills. For example, making a simple statement in the Doctor’s Philosophy section about enjoying bringing pain relief to patients by diagnosing and resolving TMJ disorders can attract the attention of similar patients searching online for just such a dentist.
“We make the process of customizing and branding your New Patient Portal as quick and easy as typing a quick paragraph and clicking on a few buttons,” explains dental marketing guru Jim Du Molin, founder of Internet Dental Alliance, Inc. “The Doctor’s Philosophy page is the perfect place to show prospective patients why they’d feel better choosing you for their dental treatment.”
Personalizing the Doctor Philosophy page also builds trust and helps convert site visitors into new appointments. Using the Doctor’s Credentials page is a good way for doctors to increase authority, credibility, and visibility. Sharing geographical history or alumni status can also create connections and can be a successful dental marketing strategy.
About Internet Dental Alliance, Inc.
IDA publishes the Dental Marketing Intelligence Report®, and is the largest provider of dental directories, websites for dentists and dental marketing tools in North America. In 2012, it completed its unique Lead Fire lead generation system, which automates dental SEO and content marketing. LeadFire technology allows doctors to begin generating new patient leads within minutes of set up. It uses organic geo-targeted local search which is customized and optimized for each dental office. The Internet Dental Alliance provides dental practices with online dental marketing services such as dental website design and other dental management resources.