Internet Dental Alliance, Inc. (IDA) includes two key online dental marketing tools with each of its Web Portals, or dental marketing websites. Search engine optimization (SEO) for local keywords and mobile access are standard IDA dental marketing strategy features that help busy dentists increase their bottom line.
IDA dental websites automatically optimize each Portal web page for the local keywords associated with the dental practice’s address, as well as up to four nearby geographical target areas chosen by the doctor – cities, towns, neighborhoods or counties.
Doctors are also in control of which dental market keywords to focus on when optimizing their Portals. They can choose from up to 20 different service or treatment areas. IDA recommends that dentists base their selections on their clinical skills and the kinds of high value patients they want to work with – for example, sedation dentistry, adult braces, implant dentistry, gum disease treatments, dentures, etc.
In addition to this automatic SEO, IDA’s New Patient Marketing Machine™ packages integrate mobile marketing at no additional cost. The Starter package that features one Web Portal includes a basic mobile landing page for site visitors using smart phones and tablet devices. The Professional and Premium levels include a more sophisticated interactive mobile app that displays doctors’ credentials and philosophies; an online map; online coupons and special offers; and a second practice location listing.
“IDA maximizes dental practice web presence in search listings by combining SEO and mobile marketing,” says Jim Du Molin, dental marketing guru and founder of Internet Dental Alliance, Inc. “We implement local SEO on your Portals for your city and the other four local areas you choose. Then we provide a mobile landing page or website for your practice so patients can find you with any internet-enabled device.”
About Internet Dental Alliance, Inc.
IDA is North America’s largest provider of websites for dentists and dental directories. In 2012, it completed its cutting-edge dentist marketing Lead Fire lead generation system. Based on organic geo-targeted local search strategy which is customized for each dental office, LeadFire technology automates search engine optimization, and makes it possible to generate new patient leads within minutes of setting up the system. Internet Dental Alliance provides dental practices with online dental marketing services such as dental website design, find-a-dentist websites, and other dental management advice and resources.