Dental marketing blog TheWealthyDentist.com (TWD) conducted a survey recently asking dentists whether or not cosmetic dentistry should be recognized by the American Dental Association (ADA) as its own specialty. The results? Most dentists (89% of those who responded) don’t think the ADA needs to Board-certify cosmetic dentists.
However, dental marketing expert and TWD managing editor Jim Du Molin cautions that relying too heavily on promoting cosmetic dentistry services has its risks. “Personally, I don’t think that presenting yourself as primarily a cosmetic dentist is the best marketing strategy for the vast majority of the dental marketing community,” says Du Molin. “This is even truer in recessionary times when energy and food costs are on the rise. We have to remember that most of modern dentistry is discretionary. When consumers are unsure of the economy, cosmetic dentistry will be hit the hardest.”
Opinions among doctors varied based on dental practice locations. While 100% of rural dentists were against Board Certification for the practice of cosmetic dentistry, 8% of suburban and 19% of urban dentists were in favor of ADA Certification.
One explanation for the different responses was that urban dentists have access to more patients looking specifically for dental veneers, porcelain crowns, tooth bonding, and other cosmetic dentistry services. Certification could give many of them a competitive edge, whereas rural practices tend to treat patients with a wider variety of dental needs. Urban dentists also have easier access to the kinds of educational classes that would be required for certification.
“I can only think of about 10 cosmetic dentists split between New York, Los Angeles, Las Vegas and Seattle who can consistently pull off a 100 % cosmetic practice — and they spend most of their time teaching courses and working on other doctors and their spouses,” adds Du Molin.
Jim Du Molin, Editor in Chief of TheWealthyDentist.com, has been helping dentists improve their dental practice marketing and profits since 1985. He helps dentists improve their business skills and manage their practices more effectively. As founder of sister company Internet Dental Alliance, Inc. (IDA), Jim helps dentists attract more new patients that fit with their clinical skills to maximize cash flow. IDA is North America’s largest provider of websites for dentists and online dental marketing plans. Its New Patient Marketing Machine™ packages include dental directory listings, and customizable dental websites with automatic Facebook page integration and interactive mobile applications.