Good positioning in the search results pages (SERPs) is one of the goals of every online dental marketing campaign. Using video on the dental practice website is a good way to achieve it. A recent article by web marketing resource Search Engine Journal reported that Google appears to be favoring websites with videos. That’s why Internet Dental Alliance, Inc. (IDA) provides dentists with access to its online Dental Video Library. Dentists can easily add pre-made dental marketing videos to their IDA Portals with just a few mouse clicks.
Busy dentists don’t have time to stay up to date on the never-ending algorithm changes that Google makes. So IDA’s New Patient Marketing Machine™ provides all of the necessary tools – like a library of basic informational videos that come with its Starter, Pro and Premium-level packages. They can be quickly added to the practice’s dental website, and used to educate patients about services the practice offers — like teeth whitening, TMJ treatment, gum disease treatment, implant dentistry, adult braces, etc.
There is also a set of videos designed to welcome new visitors, meet the dental team and introduce the topic of dental financing.
“These videos are designed for your primary web marketing pages,” says Jim Du Molin, founder of Internet Dental Alliance, Inc. and dental practice marketing guru. “At a minimum these videos will help you set your web marketing apart from your competition. This means that if you want to put quality video on your website the only finger you have to lift is the one you use to point and click your mouse.”
Dentists also have the options to create their own videos and upload them to their Portals. IDA recommends making a welcome video featuring the dental team, and recording candid patient testimonials with a smart phone. That way, adding fresh video content to the dental practice website can be quick and easy.
About Internet Dental Alliance, Inc.
IDA is North America’s largest provider of dental marketing websites and dental directories. In 2012, it completed its cutting-edge dentist marketing Lead Fire lead generation system. Based on organic geo-targeted local search strategy which is customized for each dental office, LeadFire technology automates search engine optimization, and makes it possible to generate new patient leads within minutes of setting up the system. Internet Dental Alliance provides dental practices with online dental marketing services such as website design, find-a-dentist websites, and other dental management advice.