In a recent survey conducted by dental practice marketing leader TheWealthyDentist.com (TWD), two thirds (67%) of the participating dentists said their practice has a Facebook page. The majority of dental practices with Facebook pages are in suburban locations.
The high percentage of dental practices on Facebook is not necessarily surprising, since the site has become a household word — it has close to 160 million monthly visitors and is second only to Google in total web traffic. Also, since the survey was conducted on the TWD website, it included only dentists who already spend time online.
What’s more interesting for dentists to note is how their colleagues are using their Facebook pages. According to the survey, close to 90 percent of the practices that have a Facebook page use it for basic “business card” information – address, phone number, doctor names and services provided, etc.
When it comes to using the pages for dental advertising, the numbers are much lower. Only 50 percent of the dentists reported using their practice’s Facebook page to offer discounts or specials. And only 35 percent use their pages to network with their dentistry peers.
“This means half of the dentists on Facebook are not maximizing their pages when it comes to marketing their practice,” says Jim Du Molin, editor of TheWealthyDentist.com and founder of dental marketing innovator Internet Dental Alliance, Inc. (IDA). “And about half of the dentists who aren’t yet on Facebook aren’t sure how to use it to promote their practice. That leaves a lot of room for improvement!”
In summary, the majority of dentists surveyed have either taken the first steps of setting up their Facebook business page, or are willing to do so if they could easily ascertain what to do and how to do it. But most have not yet actively and strategically incorporated Facebook into their dental marketing plans.
“Most dentists know that social media is here to stay,” adds Du Molin. “Most of the dentists who are already on Facebook still need better ways to convert leads. Dentists who aren’t there yet need easier ways to get their pages built. And none of them have any extra time! They all just need a simple way to integrate Facebook with their current marketing plans.”
Jim Du Molin, Editor in Chief of TheWealthyDentist.com, has been helping dentists improve their dental practice management, marketing and profits since 1985. He helps dentists improve their business skills and manage their practices more effectively. As founder of sister company Internet Dental Alliance, Inc. (IDA), Jim helps dentists attract more new patients that fit with their clinical skills to maximize cash flow. IDA is North America’s largest provider of websites for dentists and online dental marketing plans. Its New Patient Marketing Machine™ packages include dental directory listings, and customizable dental websites with automatic Facebook page integration and interactive mobile applications.