Professional and Premium packages of the New Patient Marketing Machine® from Internet Dental Alliance, Inc. (IDA) include a powerful dental marketing strategy tool. IDA’s quarterly Dental Marketing Intelligence Reports® (DMIRs) cover 10+ top dental markets and analyze consumer trends using Google search data. The DMIRs provide current information dentists can use to fine-tune their dental practice marketing based on patient demand and lead acquisition cost. A video summary comes with each report.
The reports empower dentists to maximize the lead generation capabilities of their IDA Portals, or dental marketing websites]. Since IDA’s LeadFire technology lets dentists publish strategically search engine optimized web pages within minutes, they can use the information in the reports to take advantage of current trends, and launch or refocus online marketing campaigns with just a few clicks.
“IDA monitors both general economic trends and dental market trends,” explains Jim Du Molin, dental management consultant and founder of Internet Dental Alliance, Inc. “That way we can use the Dental Marketing Intelligence Report® to predict whether patients are going to feel confident and secure enough to get dental treatment – and also which kinds of services they’ll want when they show up at your door!”
“For example, we analyzed cosmetic dentistry in a previous Dental Marketing Intelligence Report®. Five of the top 15 search phrases in that market included ‘veneers’,” added Jim Du Molin. “In addition to that, a brand name for veneers was the fourth most-searched term in the cosmetic dentistry market. So during that time period, dentists who wanted more new patients would have been smart to focus their dental web site pages on patients looking for veneers rather than crowns or bridges.”
The IDA New Patient Marketing Machine® offers three levels of packages for members with varying experience levels. The Starter package includes one Portal, the basic video library, listings in IDA’s online dental directory network, dynamic search engine optimization, lead and call tracking, basic social networking links, and a basic mobile marketing landing page.
The Professional and Premium levels have five and ten Portals, respectively. They also have more sophisticated video, social media and mobile marketing features. Additional tutorials are also included to train the front desk team in dental practice marketing strategy and increase dental practice profits.
About Internet Dental Alliance, Inc.
IDA publishes the Dental Marketing Intelligence Report®, and is the largest provider of dental directories and websites for dentists in North America. In 2012, it completed its unique Lead Fire lead generation system, which automates dental SEO and content marketing. LeadFire technology allows doctors to begin generating new patient leads within minutes of set up. It uses organic geo-targeted local search which is customized and optimized for each dental office. The Internet Dental Alliance provides dental practices with online dental marketing services such as dental website design and other dental management advice and resources.