The front desk team has a big impact on dental marketing lead conversion, according to TheWealthyDentist.com (TWD) – a respected authority among online dental marketing blogs. The TWD survey found that up to half of first time calls don’t convert into appointments, so Internet Dental Alliance, Inc. (IDA) includes video tutorials with its Professional and Premium New Patient Marketing Machine™ packages to solve the problem.
The Call Recording and Quality Review option is available to dentists via the Control Panel of the dental marketing websites, or Portals, that are at the center of their plan. When doctors opt to use the dedicated 800-number for call tracking, they are automatically set up to record all of the incoming calls.
“Over the past few decades, I’ve seen doctors spend literally tens of thousands of dollars on elaborate marketing strategies – then lose their investment due to lack of training, lack of systems, and lack follow-through by their front desk teams,” says dental marketing expert Jim Du Molin, founder of Internet Dental Alliance, Inc. “Generating the high-value new patient lead is merely the first step. Converting that phone call into an appointment completes the process.”
IDA New Patient Portals are designed to attract patients that match the practice’s clinical skills, such as cosmetic dentistry, orthodontics, dentures, dental implants, gum disease, tooth whitening, sedation dentistry, etc. IDA’s LeadFire technology automatically optimizes the Portal’s web pages with keywords strategically selected to appeal to the practice’s target market.
The Portal’s layout, articles, videos and images are designed to encourage patient prospects to contact the dental office to set up an appointment. The Call Recording and Quality Review feature lets doctors monitor how well their team handles new patient calls to make training and coaching easier and more effective. IDA recommends letting the front desk team know that they’ll be recorded and getting their acknowledgement in writing.
“Integrating call quality review into front desk dental management can add up to 20 new patients per month to a dental practice. It’s one of our most frequently requested dental continuing education courses,” adds Du Molin.
About Internet Dental Alliance, Inc.
IDA is the largest North American provider of websites for dentists and dental directories. Known for its cutting-edge approach to dental marketing, it completed development of its advanced LeadFire technology in 2012. LeadFire’s proprietary content generation technology makes it possible for doctors to generate new patient leads within minutes of set up, and uses organic geo-targeted local search, customized and optimized for each dental practice . Internet Dental Alliance provides dental website design, find-a-dentist websites and other dental practice management advice and internet marketing resources.
About Jim Du Molin
Setting Dental Fees for Maximum Case Acceptance
$10,000 a Month Chart Audit
DIY Office Brochure
Practice Answering Machine
Maximize Case Acceptance
Maximize Your Marketing: Target High-Value Patients
Turn Your Front Desk into a Marketing Machine
Structuring a Dental Associate Program
Designing the $1,000,000 Dental Practice Sign
Internal Marketing & Communications
Doctor-to-Doctor Marketing
