With more than 11 million people visiting Pinterest monthly, it’s one marketing vector that dentists might want to take a good look at to see how they can participate.
Users spend an average of 38 minutes daily on the site searching images and sharing what they like, while saving site images to different “pin boards.”
Here are 10 ways dentists can use Pinterest to engage dental patients:
1. Share your favorite local spots.
Is there a state park, golf course, beach, or hike where you like to go to relax? Share photos of these places with links back to your dental website (this can be done when you hit “edit” on your pinned images).
2. Share your (and your staff’s) favorite local restaurants.
Do you ever take photos with your phone of great meals you are about to enjoy at a local restaurant? Share these with your dental patients on Pineterest.
3. Share oral health tips.
Do you have oral health recommendations you often share with patients, like the proper way to floss or how to know when a cavity is starting? Do you have images that you can share?
4. Share images from your office.
Moms love to share fun images from dental practices that kids, who have anxiety around visiting the dentist, will enjoy. Take photos of your toy prizes and the fun things kids like about your dental practice and share them on their own Pinterest board.
5. Before and after shots.
Show off your before and after images on Pinterest. Showcase your teeth whitening successes and other ways you have improved your dental patient’s smiles.
6. Share your videos.
You can share your dental practice videos on Pinterest. Create a board just to share your office videos and testimonials.
7. Share daily deals or coupons.
Share any specials that you are running. Teeth whitening specials are very popular on Pinterest.
8. Share your sponsorships.
Do you sponsor any local teams? Invite your patients to share their game photos with you on Pinterest and re-pin them to their own board on your Pinterest page.
9. Share foods to avoid.
Share images of the foods you’d like your dental patients to stay away from. Create a healthy eating Pinterest board and share your favorite vegetable recipes that work with kids. Your moms will love you for this.
10. Share celebrity smiles.
Share images of your dental patient’s favorite celebrities.
Smart dentists are already on Pinterest and doing a great job at setting up some interesting boards. Taylor Dentistry is one such dental practice that does a nice job of showing what is possible with a dental practice Pinterest page. They feature images of their dentists, celebrity smiles, tooth fairy ideas, ideas for adult dental patients, and their kids. It’s a great start to a dental practice Pinterest page.
Taylor Dentistry on Pinterest –
Another great dentist Pinterest page is Gentle Dental Care out of Queens, New York. Since brides love planning their weddings on Pinterest, Gentle Dental Care has included a wedding season board on their Pinterest page.
Gentle Dental Care on Pinterest –
Even The Wealthy Dentist has our own Pinterest page where we share dental marketing ideas with dentists.
The Wealthy Dentist on Pinterest –
Are you a dentist on Pinterest? If so, come follow us at pinterest.com/wealthydentist. If you aren’t on Pinterest yet, and would like an invite, let us know in the comments and we will send you a Pinterest invite.
Let us hear your thoughts about using Pinterest for interacting with dental patients.