The Starter package is perfect for dentists who want to invest in online dental marketing and need a turnkey package with a short learning curve that will generate leads. This basic version of the New Patient Marketing Machine from Internet Dental Alliance, Inc. (IDA) lets dentists get their website set up in less than 10 minutes. It comes with a complete range of online tools – including dental videos — that dentists need to maximize their online lead generation campaigns and get new patients into their practices.
Doctors can begin reaping benefits from IDA’s New Patient Marketing Machine™ — and its new Dental Video Revolution™ — by starting with one New Patient Portal. It’s a turnkey dentist website that’s automatically search engine optimized for their practice location as well as for the primary service focus they choose.
From their online Control Panel, doctors can easily customize it in an endless variety of ways to suit their individual practices — change website skins, link to their social networking accounts, add their own articles and videos, or ready-made articles and videos from IDA’s online content library.
“I know that some of you are still a little nervous about making your own videos. So we created a library of professionally produced videos you can use for free,” says dental marketing expert Jim Du Molin, founder of Internet Dental Alliance, Inc. “The most important thing to remember about your web marketing is the consistency of your message. Each of your websites or marketing Portals should be targeted at a single specific dental market.”
For many dentists just starting out with dental marketing websites, their primary focus is general dentistry or family dentistry. Using general dentistry as an example, the home page video would mention general dentistry so that web visitors immediately know they’re in the right place. A meet-the-doctor video would touch on the dentist’s background, family, community involvement and mention general dentistry education to reinforce the market focus and services people can expect.
Dentist can easily add Portals when they decide to expand their online campaigns for TMJ treatments, sedation dentistry, dental implants, etc. Their new dental websites can be managed from their existing online Control Panel.
About Internet Dental Alliance, Inc.
IDA is the largest North American provider of websites for dentists, email patient newsletters and dental directories. Known for its cutting-edge approach to dental marketing, it completed development of its advanced LeadFire technology in 2012. LeadFire’s proprietary content generation technology makes it possible for doctors to generate new patient leads within minutes of set up, and uses organic geo-targeted local search, customized and optimized for each dental practice . Internet Dental Alliance provides dental web design, find-a-dentist websites, online newsletters and other dental practice management advice and internet marketing resources.