IDA dental marketing Portals, or websites, are part of the New Patient Marketing Machine™ from Internet Dental Alliance, Inc. (IDA). This online toolkit is designed to attract more of the kinds of patients that match the dental practice’s clinical skills so that doctors have more control over their time and profits. IDA’s online Control Panel lets dentists select professionally pre-written articles on topics on interest to their ideal patients – like gum disease treatment.
The Portals are the focal points of the New Patient Marketing Machine™ — which also includes email newsletters, Dental Directory listings, lead tracking and much more. Doctors can manage their entire system from a single online Control Panel, which automates content creation and search engine optimization as well.
Doctors choose their primary dental market for each of their Portals – often general dentistry or family dentistry. They can then select up to three secondary markets – such as gum disease, dental implants, dentures, etc. — based on their clinical skills and the services they offer. IDA’s proprietary LeadFire content creation technology automatically optimizes each Portal using the keywords for the dental practice location and its primary dental market.
Based on their secondary markets, dentists choose additional articles they want to display in the Patient Information Area of their dentist website. Using gum disease as an example, dentists can add keyword-targeted articles like “Gingivitis: a Common Problem with an Easy Solution”, “What Is Periodontal Disease?” and “What To Do About Bleeding or Receding Gums”. These professionally written articles can be added with just a few mouse clicks, and attract potential patients searching online for dentists who provide solutions to these types of problems.
“Each New Patient Marketing Portal includes over 100 pages customized and optimized to generate targeted leads – and set up takes less than 10 minutes!” explains Jim Du Molin, dental practice marketing expert and founder of Internet Dental Alliance, Inc. “Many of our members have two, three or more websites, each targeting a specific geographic market and type of dentistry.”
Using IDA’s multiple site dental marketing strategy, a dentist selects the focus for the main Portal, such as cosmetic dentistry. Each additional Portal can be search engine optimized to generate leads for other dental markets the practice serves, such as family dentistry, wisdom teeth, dentures, dental implants, braces, etc. With multiple websites, the practice has a 24/7 marketing machine.
About Internet Dental Alliance, Inc.
IDA is the largest provider of dental directories, websites for dentists and dental marketing tools in North America. In 2012, it completed its unique Lead Fire lead generation system, which automates dental SEO and content marketing. LeadFire technology allows doctors to begin generating new patient leads within minutes of set up. It uses organic geo-targeted local search which is customized and optimized for each dental office. The Internet Dental Alliance provides dental practices with online dental marketing services such as dental website design and other dental management advice and resources.