Dental marketing from IDA (Internet Dental Alliance, Inc.) gives doctors access to hundreds of professionally written articles that attract specific kinds of patients to their dental websites. For example, dentures patients. The “Patient Information Center” that’s available in IDA Web Portals can feature articles that answer questions and educate patients about the realities of living with dentures.
According to dental marketing resource TheWealthyDentist.com, five out of six dentists who responded to a survey said that denture patients thought learning to live with their new false teeth would be easier that it was. Of course, it’s important that doctors take time to talk with their patients to set realistic expectations. However, the talks just don’t sink in for many patients. That’s where repetition and more information – in the form of IDA dental website articles – can be helpful for both doctors and patients. And since the articles are available online 24/7, the patients’ family members can read them to be more supportive and realistic, too.
“Setting realistic expectations for any treatment is a crucial part of every dentist’s job — especially when patients are making the transition to dentures for the first time,” says dental management guru Jim Du Molin, founder of Internet Dental Alliance, Inc. “IDA New Patient Portals can help with that.”
IDA’s dental marketing tips about using articles to educate difficult cases also pays off in generating new patients. The Web Portal articles result in more search engine optimized web pages that attract more dentures patients looking for information about denture care, cost of dentures, partial dentures and related topics. They also position the practice as the local authority on the topic – which results in higher lead conversions and more word of mouth referrals.
“When you optimize Web Portals using keywords for the high-value patients you want, your websites work 24/7 to add from 5, 10, 15 and even up to 20 new patients to your practice every month – on autopilot!” adds Du Molin.
About Internet Dental Alliance, Inc.
IDA is the largest North American provider of websites for dentists, email patient newsletters and dental directories. Known for its cutting-edge approach to dental marketing, it completed development of its advanced LeadFire technology in 2012. LeadFire’s proprietary content generation technology makes it possible for doctors to generate new patient leads within minutes of set up, and uses organic geo-targeted local search, customized and optimized for each dental practice . Internet Dental Alliance provides dental web design, find-a-dentist websites and other dental practice management advice and internet marketing resources.