More dental hygiene information can result in better dental marketing when it appears on websites, or Portals, from Internet Dental Alliance, Inc. (IDA). Articles that educate patients attract them to the website by providing answers to the questions they’re asking online. The IDA Portals offer dentists hundreds of pre-written articles to choose from – including dozens on the topic of dental hygiene.
Another reason educational articles work so well for lead generation is that they make the dentist more visible online. IDA’s Portals, which use its unique LeadFire technology, let doctors create hundreds of customized geo-targeted and market-targeted web pages within minutes, each containing the kind of professionally written content that prospective patients are searching for online. The more pages a practice has online that are relevant to their markets, the better the chances are that they will show up in the search engine results pages (SERPs) and their dentist website will be found online.
“Good search engine results positioning is the holy grail of dental marketing,” says Jim Du Molin, founder of Internet Dental Alliance, Inc. and expert in marketing for dentists. “At IDA, we’ve spent years pouring everything we know into the New Patient Portals. They’re powerful, dynamic, and instantly customizable.”
IDA Portals serve as the hub of its New Patient Marketing Machine™ — a comprehensive online marketing system that includes Dental Directories, email marketing, lead tracking and much more — that doctors can easily manage from a single online Control Panel. To maximize their marketing impact, IDA recommends that dentists set up a primary Portal for their general practice, and additional Portals for specific services they want to promote.
Dentists can get more of the kinds of new patients they want by setting up multiple targeted IDA dental websites.
About Internet Dental Alliance, Inc.
IDA is North America’s largest provider of dental directories, websites for dentists and email patient newsletters. It completed its unique Lead Fire lead generation system in 2012. LeadFire technology automates dental SEO and content marketing and allows doctors to begin generating new patient leads within minutes of set up. It automatically optimizes IDA Web Portals for each dental office using geo-targeted local search terms. Internet Dental Alliance provides online dental marketing dental marketing services such as dental website design, marketing newsletters, and other dental management advice and resources.