Need an effective dental marketing strategy? Lead screening is built into the “Patient Information Center” in all of the turnkey dental websites from Internet Dental Alliance, Inc. (IDA). Here’s how it works: doctors choose which pre-written consumer education articles from IDA’s online library they want to display. The articles are designed to attract patients based on the treatments or payment options the doctors prefer — such as dental financing.
By making strategic selections about the content on their IDA Portals, doctors can educate prospective patients about the options they offer, and screen leads in the process. With so many options for dental treatments and products – not to mention misinformation about them—patients spend hours online looking for reliable information. And there is always the underlying issue of how they’re going to pay for the treatment they want and need.
IDA Portals provide a selection of pre-written articles that discuss dental financing. Doctors can display them on their dental websites to let patients know up front what they do and don’t offer, along with the qualifying process involved.
Strategic selection of the articles can generate more leads for doctors who provide dental loans, dental credit, dental payment plans or accept dental credit cards. These can be especially effective for practices which offer braces, cosmetic dentistry or other expensive services in geographical markets that can’t automatically make full cash payments.
“Targeting your dental marketing is the best way to reach new patients,” counsels Jim Du Molin, founder of the Internet Dental Alliance and a dental consulting expert. “It’s not just about how you can attract more new dental patients. It’s about getting the kinds of new patients your dental practice really wants.”
Doctors who choose not to offer dental financing can edit the articles on their dental marketing websites or write their own to explain their payment policies. Although turning patients away seems like a counterproductive lead generation strategy, the screening process saves time for everyone involved. Patients who can’t qualify can look for the dentist that will provide treatment; the doctor and front desk will have fewer payment questions to answer. The result for the practice is better qualified leads and a higher conversion rate.
About Internet Dental Alliance, Inc.
IDA specializes in providing turnkey dental marketing plans, and is the largest North American provider of websites for dentists and dental directories. Known for its cutting-edge approach, it completed development of its advanced LeadFire technology in 2012. LeadFire’s proprietary content generation technology makes it possible for doctors to generate new patient leads within minutes of set up, and uses organic geo-targeted local search, customized and optimized for each dental practice . Internet Dental Alliance provides dental website design, find-a-dentist websites and other dental practice management advice and internet marketing resources.