Effective online dental marketing strategy must include search engine optimization (SEO) and target marketing. That’s why TheWealthyDentist.com (TWD) offers up solid advice on a regular basis on how to combine the two in order to get more high value patients. TWD dental marketing tips include video analysis of the surveys it conducts, and expert articles on hot issues. TWD visitors can decide for themselves what fits their practice’s individual dental marketing style.
Here are two illustrations. A recent TWD dental marketing survey reveals that more than three-quarters of general dentists who responded felt qualified to handle most of the wisdom tooth extraction cases they saw, including impacted wisdom teeth.
Dentists who feel comfortable working with those kinds of patients and would like to see more of them can increase their practice revenues by generating leads for that specific market. A smart move for them would be to use a proven online marketing strategy that includes multiple targeted dental websites. For example, the main practice site can be search engine optimized for general dentistry and another site can be optimized to find new wisdom teeth patients.
However, dentists who feel qualified to remove wisdom teeth don’t necessarily like to perform the procedure. In a different TWD survey conducted by The WealthyDentist.com (TWD), half of doctors reported referring out eighty percent or more of their wisdom tooth extraction cases.
For those practices, a different online strategy makes more sense. Rather than a having a targeted dental website for wisdom teeth patients, they need to develop a good network of oral surgeons – for two reasons.
First, effective relationship marketing with the right oral surgeons builds the practice when general dental patients get referred back to them. Second, a referral network is a great place to find high quality backlinks for SEO on their dental websites.
Links between dentist referral partners are some of the best kinds for dental website SEO. Dentists can reach out to their colleagues and mutually benefit.
The Wealthy Dentist is a dental marketing and dental management resource featuring dental consulting expert Jim Du Molin. The site’s weekly surveys, dental newsletters and dental marketing advice are viewed by thousands of dentists across the United States and Canada. The Wealthy Dentist is a sister company of the Internet Dental Alliance, Inc. (www.internetdentalalliance.com). IDA is the largest provider of websites for dentists and dental directories in North America.