The successful dental marketing strategy that Internet Dental Alliance, Inc. (IDA) makes available to its members is really quite simple: use multiple targeted websites to generate leads. IDA’s New Patient Marketing Machine™ lets doctors set up their New Patient Portals in minutes. Doctors also get listings in IDA’s network of market-targeted Dental Directories. The combination of these two features provides dentists with hundreds of search engine optimized pages to reach specific kinds of patients, like those searching for TMJ treatment.
Temporomandibular joint disorders – also known as TMJ or TMD — cause pain in the jaw area that can travel to the face and neck. Jaw muscles become stiff; the jaw may lock or click; and the condition causes some people severe and permanent suffering. The National Institute of Dental and Craniofacial Research reports that an estimated 10 million Americans are affected. That number represents a large potential market for dentists – and in fact, four out of five dentists surveyed by marketing resource TheWealthyDentist.com provide treatment for the disorder.
“Our research shows that TMJ dentists offer a variety of treatments — enough that patients can get confused,” says Jim Du Molin, founder of Internet Dental Alliance and a former dental consultant. “The TMJ dentist needs to clearly explain to patients what their options are for managing a TMJ disorder. IDA’s New Patient Portals and Dental Directories help with that.”
Each IDA dental website uses search engine optimization (SEO) to reach TMJ patients online. The 1stTMJdentist.com Dental Directory features articles of interest to prospective patients searching with keywords such as TMJ treatment, jaw pain, facial pain, etc. When they fill out information requests, the referrals are sent to the local dentist in their area.
Each Portal can also be customized with articles and videos that educate site visitors about the treatment options their practice offers. Patients can also contact dentists and set up appointments right on the dental marketing websites.
About Internet Dental Alliance, Inc.
IDA is North America’s largest provider of dental directories and websites for dentists. It completed its unique Lead Fire lead generation system in 2012. LeadFire technology automates dental SEO and content marketing and allows doctors to begin generating new patient leads within minutes of set up. It automatically optimizes IDA Web Portals for each dental office using geo-targeted local search terms. Internet Dental Alliance provides online dental marketing dental marketing services such as dental website design and other dental management advice and resources.
About Jim Du Molin
Setting Dental Fees for Maximum Case Acceptance
$10,000 a Month Chart Audit
DIY Office Brochure
Practice Answering Machine
Maximize Case Acceptance
Maximize Your Marketing: Target High-Value Patients
Turn Your Front Desk into a Marketing Machine
Structuring a Dental Associate Program
Designing the $1,000,000 Dental Practice Sign
Internal Marketing & Communications
Doctor-to-Doctor Marketing
