A new dental marketing strategy from Internet Dental Alliance, Inc. (IDA) positions dentists to increase profits by focusing on the specific kinds of cases they want to see more of in their practices — for example, sleep apnea patients. The IDA New Patient Marketing Machine™ makes the process easy with customized dental practice Web Portals and listings in IDA’s Dental Directories. Everything is automatically search engine optimized and the system can be set up in less than 10 minutes.
A survey conducted by TheWealthyDentist.com revealed that less than twenty five percent of dentists provide treatment for sleep apnea patients – even though they’re qualified to treat those symptoms. One reason may be that providing the treatments requires both expertise and continuing dental education. Another reason may be that most physicians don’t make referrals because they don’t have a good understanding of the treatments in mandibular repositioning appliances or orthognathic options that dentists can offer. But it’s also likely that up until now dentists have not found an effective and efficient dental advertising method for this service.
“Many patients don’t realize that their dentist may be able to help them sleep more soundly,” said Jim Du Molin, dental management consulting expert and founder of Internet Dental Alliance, Inc. “You can use your IDA dental website to educate patients and other medical professionals about other health problems your dental skills can solve – and increase the number of patients you see each month in the process!”
The New Patient Marketing Machine™ uses search engine optimization (SEO) to reach specific markets online. In the example of a practice that wants more sleep apnea cases, the doctor would have a listing on IDA’s Directory at 1stSleepApnea.com. The site is full of articles written on topics such as sleep disorders, snoring, CPAP masks, etc. that attract patient prospects who want to find local dentists who offer treatments. Site visitors fill out online forms and are referred to a dentist in their area.
Each dental practice also has its own search engine optimized Web Portal. The doctor chooses the primary focus in the Control Panel – like sleep apnea — and IDA’s LeadFire technology automatically sets up the dentist website with more than 100 lead generation pages in less than 10 minutes.
About Internet Dental Alliance, Inc.
IDA is North America’s largest provider of dental directories, websites for dentists and email patient newsletters. It completed its unique Lead Fire lead generation system in 2012. LeadFire technology automates dental SEO and content marketing and allows doctors to begin generating new patient leads within minutes of set up. It automatically optimizes IDA Web Portals for each dental office using geo-targeted local search terms. Internet Dental Alliance provides online dental marketing dental marketing services such as dental website design, marketing newsletters, and other dental management advice and resources.