This means that online reviews of dentists will continue to be important as more and more patients use local search to find dentists.
From a dental marketing perspective, they are great, just as long as no one is trashing your dental practice.
The Wealthy Dentist conducted a survey that asked dentists if they have been searching for themselves online.
A Washington orthodontist responded, “From a marketing point of view, all dentists should know if and where they are on search engines (increasingly patients pick their dentist from Internet search) and what is being said about the practice/dentist.”
In 2011, Inc. magazine wrote that 97% of Internet-connected consumers used online searches to find local businesses. It’s a smart dental marketing practice to check your name and your dental practice name once a week on all the major search engines.
A New York dentist agrees and said, “It’s a good idea to see what your patients are reading about you.”
To hear more of what dentists have to say about monitoring your dental practice online, Click on Play to watch the short video below —
How are you monitoring your dental practice in search?
What dental marketing tools do you use to manage your reputation online?