Internet Dental Alliance, Inc. (IDA) offers an online dental marketing strategy that makes it easy for dentists to generate laser targeted leads. Doctors choose the kinds of patients they want to fill their practice with based on their clinical skills. Then their IDA New Patient Portals are automatically optimized to create web pages that attract those specific kinds of high-value patients – so doctors have more control over their cash flow and profits.
Here’s how it works. Each practice starts with one Portal that is search engine optimized (SEO) for its primary market – often general dentistry or family dentistry (although this can vary depending on the practice’s clinical expertise). Web pages would contain information on keyword-themed topics such as how to find a dentist, dental care, etc.
Each IDA Portal can also be optimized for up to three secondary keywords reflecting specific services the practice offers, such as root canal treatment, cosmetic dentistry, Invisalign® braces, etc. To maximize the number of new patients seeking one of these secondary services, IDA recommends adding a new Portal optimized for that market. For example, a new site targeting root canal patients would include articles on topics such as how to treat an abscessed tooth, tooth pain, root canal therapy, etc.
“Targeting your dental marketing is the best way to reach new patients,” explains Jim Du Molin, founder of the Internet Dental Alliance and a dental marketing guru. “It goes beyond just finding more dental patients. It’s about getting the very best new patients for your practice — the ones that fit your clinical skills.”
With the new LeadFire content generation technology, doctors can set up an IDA dental website in less than 10 minutes. That’s one of the reasons IDA recommends that dental practices target more than one treatment market using more than one Portal – it’s so easy to multiply the effects of their online dental marketing campaigns.
About Internet Dental Alliance, Inc.
IDA provides dental management advice and customized resources to dental practices, including online dental marketing services such as website design, find-a-dentist websites and dentist web sites which are search engine optimized based on dental market (dental SEO). Internet Dental Alliance is North America’s largest provider of email patient newsletters, dental directories and other dental marketing tools. In 2012, it completed its advanced Lead Fire lead generation system, which automates content marketing, can be set up within minutes, is based on organic geo-targeted local search, and is customized for each dental office.