Internet Dental Alliance, Inc. (IDA) makes dental marketing easy for dental practices that treat children and would like to have more pediatric dentistry patients. The new dental marketing websites, called New Patient Portals, are part IDA’s New Patient Marketing Machine™ designed to generate the specific kinds of leads doctors want for their practices.
According to dental marketing authority TheWealthyDentist.com, treating children leads to more long term cases and more referral patients. In the best case scenario, they can become patients for life, adding their own children to the practice. In addition to regular check ups, as children grow they often need braces, wisdom teeth removal, oral surgery or cosmetic dentistry (when kids and teenagers lose teeth due to playing sports, etc.).
IDA dental marketing websites can be easily keyword optimized to attract prospective patients for those specific treatments, and they are automatically optimized for local keywords. The New Patient Marketing Machine™ includes pre-positioned market-targeted Dental Directories that are also ready to funnel leads directly to the practice. There’s even a ‘Pediatric Dentist’ Directory in which member doctors can be listed in order to target that market directly.
“Effective dental marketing strategy using search engine optimization (SEO) is crucial,” says dental management expert Jim Du Molin, founder of Internet Dental Alliance, Inc. “By optimizing your IDA Portals for family dentistry along with the services that pediatric patients most often need, you can add 10 or more patients a month to your practice.”
As for referrals, when a child or her parents tell friends and family how happy they are with their dentist, those people will want to find out more. When patients can send them to the practice’s Web Portal – or show it to them on their iPhone or iPad — they can familiarize themselves with the doctor and team, read about treatments and schedule a free smile analysis.
Picture this example of just how easy dental marketing from IDA can be: the children’s dentistry Portal is cross linked to its implant dentist Portal – so when grandfather is viewing his grandchild’s dentist’s website on his mobile device, he can click over to check out their article on dental implant costs and set an appointment online.
About Internet Dental Alliance, Inc.
IDA provides dental management advice and customized resources to dental practices, including online dental marketing services such as website design, find-a-dentist websites and dentist web sites which are search engine optimized based on dental market (dental SEO). Internet Dental Alliance is North America’s largest provider of websites for dentists, email patient newsletters and dental directories. In 2012, it completed its advanced Lead Fire lead generation system, which automates content marketing, can be set up within minutes, is based on organic geo-targeted local search, and is customized for each dental office.