IDA dental marketing Portals are at the forefront of the New Patient Marketing Machine™ from Internet Dental Alliance, Inc. The Portals are much more than mere dental websites. They’re an integral part of the IDA marketing strategy that uses multiple websites to generate geo-targeted and market-targeted leads for dental practices.
Each turn-key Portal is automatically customized with the practice’s address, city, Zip code, etc. Doctors have the option to add up to four other geographic markets to target, usually nearby neighborhoods, cities or counties. Doctors choose the primary dental market for each Portal, along with three secondary focus areas. IDA recommends choosing the secondary areas based on the practice’s clinical skills to let site visitors know which additional services the practice offers.
“Each New Patient Marketing Portal can include more than 100 pages of search engine optimized content to generate laser targeted leads,” explains Jim Du Molin, dental practice marketing expert and founder of Internet Dental Alliance, Inc. “IDA’s proprietary LeadFire technology automatically customizes each dental practice Portal based on the office location and the dental market keywords the doctor selects – and set up takes less than 10 minutes!”
For example, if a doctor chooses periodontist as the Portal’s primary dental market, the dentist website would be search engine optimized using related keywords such as gum disease, bleeding gums, periodontal disease and other keywords prospective patients use when searching for treatment. The three secondary focus areas would be the other services the practice offers, such as dental sedation, general dentistry or wisdom tooth extraction.
Using IDA’s multiple site dental marketing strategy, each of those three secondary focus areas would have its own Portal, search engine optimized to generate leads for its specific dental market it. The secondary focus areas would reference the other three Portals. All four would be cross-linked, yet each would generate leads for its primary dental market – and the practice has a hands-free 24/7 marketing machine.
About Internet Dental Alliance, Inc.
IDA publishes the Dental Marketing Intelligence Report™, and is the largest provider of dental directories, websites for dentists and email patient newsletters in North America. In 2012, it completed its unique Lead Fire lead generation system, which automates dental SEO and content marketing. LeadFire technology allows doctors to begin generating new patient leads within minutes of set up. It uses organic geo-targeted local search which is customized and optimized for each dental office. The Internet Dental Alliance provides dental practices with online dental marketing services such as dental website design, marketing newsletters, and other dental management advice and resources.