Dental Marketing Strategy: Target High-Value Patients With IDA Websites

The powerful dental marketing plans from Internet Dental Alliance, Inc. (IDA) come with a dental marketing strategy that increases profits. By using multiple Portals, or dental websites, to generate leads, dentists can attract more of the high-value patients the doctor wants. Each Portal is optimized to target a specific dental market based on the dentists’ preferences and clinical skills, creating a steady flow of new high-value patients each month.

IDA recommends starting with the three to five markets that best fist the practice’s clinical capabilities. For example, a general dentist may offer dentures, dental implants and pain free dentistry. Using a single website for all dental advertising makes it difficult for any of the sites’ pages to show up in the search engines. IDA’s recommended strategy is to use one Portal for each market, then cross-reference all of the Portals. That way, each Portal is search engine optimized to attract more targeted leads — and the new patient prospects also learn about the other services the practice provides.

“IDA dental lead generation websites are designed accomplish two things – attract the kinds of prospects that will make your practice thrive, and convert them into patients in your chair,” says dental marketing guru Jim Du Molin, founder of Internet Dental Alliance, Inc. “When you optimize multiple Web Portals using keywords for the high-value patients you want to attract, your websites work 24/7 to generate a steady stream of targeted leads!”

For example, the primary Portal could target the family dentistry keyword. Other Portals could target dentures, dental implants, sedation dentistry, etc. Each site would cross-link to the other dental websites. Using this strategy, the practice would get targeted leads and multiply its exposure to prospective patients searching online for dental treatment.

About Internet Dental Alliance, Inc.

IDA is North America’s largest provider of websites for dentists, email patient newsletters and dental directories. In 2012, it completed its cutting-edge dentist marketing Lead Fire lead generation system. Based on organic geo-targeted local search strategy which is customized for each dental office, LeadFire technology automates search engine optimization, and makes it possible to generate new patient leads within minutes of setting up the system. Internet Dental Alliance provides dental practices with online dental marketing services such as dental practice websites, website design, online newsletters, find-a-dentist websites, and other dental management advice and resources.

About Audre Hill

Audre Hill writes press releases on behalf of Internet Dental Alliance, Inc.

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