Dental marketing websites from Internet Dental Alliance, Inc. (IDA) give dentists a head start on discussing payment terms with potential patients. Since accepting dental insurance is a necessity in some markets and not in others, IDA New Patient Portals let doctors decide the kinds of patients they want, then set up a turn-key dental website within minutes to generate new leads.
In separate articles published over the past six months, TheWealthyDentist.com (TWD) – a top resource for dental marketing tips and analysis – reported that patients with dental plans are more likely to stay active and accept treatment plans; and 55% of TWD survey respondents said more than half of their patients had dental insurance.
“Whether you practice in a dental market where fee-for-service is profitable or where you need to take insurance to keep chairs filled, IDA’s Portals can be customized to attract the kinds of new patients that will increase your bottom line,” says Jim Du Molin, founder of Internet Dental Alliance, Inc. and dental marketing guru. “By strategically optimizing your dental websites with keywords that your high-value patients use whey they search online, you can have more control over your cash flow.”
From their online Control Panels, dentists choose the topics for their Portals’ web pages based on the keywords for the kinds of leads they want generate. For example, an implant dentist can target high-value keywords such as dental implant, dental implant cost, dental implants, and tooth implant. The same dentist who wants to add insurance patients to the mix could publish additional pages on dental insurance topics.
Web Portal pages are easy to add or delete to adjust lead generation campaigns. But doctors should use caution when deleting pages – especially if the pages are showing up in the search engine results. It could take some time to get new pages to rank well in their place, so adding pages is usually a better dental marketing strategy.
About Internet Dental Alliance, Inc.
IDA is North America’s largest provider of dental directories, websites for dentists and email patient newsletters. It completed its unique Lead Fire lead generation system in 2012. LeadFire technology automates dental SEO and content marketing and allows doctors to begin generating new patient leads within minutes of set up. It automatically optimizes IDA Web Portals for each dental office using geo-targeted local search terms. Internet Dental Alliance provides online dental marketing dental marketing services such as dental website design, marketing newsletters, and other dental management advice and resources.