The dental marketing strategy behind the Internet Dental Alliance, Inc. (IDA) online lead generation system is powerful, effective and easy to implement. IDA knows that dentists don’t have a lot of spare time to spend on marketing, so it created the New Patient Marketing Machine™ — a complete turnkey marketing system that puts dentists in full control.
IDA’s New Patient Portals – or dental websites — feature several optional lead generation pages. They can be tracked for later analysis and campaign management. And they encourage prospective patients to submit their name, email address and phone number to the practice. For example, there is an offer page for a Free Smile Analysis; a form that lets them set an appointment; a page that lets them email a referral to friends and family. Doctors can also choose to display a trackable toll-free phone number on their site for patients who prefer to call instead of email.
“Lead tracking is the single best way to monitor the effectiveness of your dental marketing efforts,” explains dental marketing expert Jim Du Molin, founder of Internet Dental Alliance. “No question about it. It lets you compare your different dental websites side-by-side. It lets you see which cities are producing the most new patients for your practice.”
IDA dental practice marketing plans also include listings on its network of market-targeted Dental Directories. These websites are built to attract high-value patient prospects that are searching online for dentists in their local area. The sites are search engine optimized to generate leads for keywords such as orthodontist, cosmetic dentist, implant dentist, etc.
With the New Patient Marketing Machine™ dentists can choose the methods that will appeal to their markets. And they can choose the website content that best represents their practices – without having to spend time learning the technical side of dental web design.
About Internet Dental Alliance, Inc.
IDA provides dental management advice and customized resources to dental practices, including online dental marketing services such as website design, find-a-dentist websites and dentist web sites which are search engine optimized based on dental market (dental SEO). Internet Dental Alliance is North America’s largest provider of websites for dentists, email patient newsletters and dental directories. In 2012, it completed its advanced Lead Fire lead generation system, which automates content marketing, can be set up within minutes, is based on organic geo-targeted local search, and is customized for each dental office.