Search engine optimization (SEO) for dental marketing websites is essential in order for local patients to find the dental practice. Google keeps reinventing the rules of the game, but Internet Dental Alliance, Inc. (IDA) stays on top of the changes so dentists don’t have to. IDA’s New Patient Marketing Machine™, which includes its Web Portals, get full-time attention from its team of SEO professionals. They are committed to making sure that IDA members’ dental websites continue to generate leads so that dentists can focus on treating their patients.
IDA’s New Patient Marketing Machine™ manages both on-site and off-site SEO for its members. IDA’s unique LeadFire technology handles on-site SEO, and can generate hundreds of pages of articles within minutes — all optimized with keywords that high-value patients are searching for online. This strategic dental advertising helps practices attract new patients looking for the specific treatments and services their practices offer, such as orthodontist, cosmetic dentist, sedation dentist, etc.
“Dentists often ask me to describe the difference between a Web Portal and a website,” says dental marketing expert Jim Du Molin, founder of Internet Dental Alliance, Inc. “What IDA offers is so much richer than a conventional website. These portals are websites, sure, but they’re so much more! They’re powerful, dynamic, and instantly customizable.”
One of the ways IDA provides off-site SEO for its member Portals is through its network of Dental Directories. Doctors and their practices are automatically listed based on the keywords associated with their Portals. Geographic keywords such as Zip codes, city names, etc. attract new patients searching online for a dentist near them. Dental market keywords generate leads based on searches for specific treatments and services, such as implant dentist, oral surgeon, dental financing, etc.
The IDA team monitors Google’s moves as well as the positioning of IDA Dental Directories and member Portals. The best online dental marketing strategy for dental practices is to set up multiple websites, each focusing on one type of dental patient the practice wants to attract. This targets specific markets and increases online visibility for the practice.
About Internet Dental Alliance, Inc.
IDA provides dental management advice and customized resources to dental practices, including online dental marketing services such as website design, find-a-dentist websites and dentist web sites which are search engine optimized based on dental market (dental SEO). Internet Dental Alliance is North America’s largest provider of websites for dentists, email patient newsletters and dental directories. In 2012, it completed its advanced Lead Fire lead generation system, which automates content marketing, can be set up within minutes, is based on organic geo-targeted local search, and is customized for each dental office.