Dental marketing from IDA (Internet Dental Alliance, Inc.) features a sophisticated system of online lead generation tools that are surprisingly simple to manage. What that means to busy doctors is access to powerful automated online marketing methods – such as search engine optimization (SEO), mobile marketing, appointment management, lead tracking and much more – via a single turnkey Control Panel.
IDA’s New Patient Marketing Machine™ includes individual dental marketing websites, or Portals, as well as dental advertising on its network of pre-positioned directories. These are websites designed to attract people who are online searching for dentists in their local area who provide specific treatment services, such as cosmetic dentistry, Lumineers®, veneers, etc.
“IDA’s Dental Directories are optimized to show up in the search engines,” says Jim Du Molin, dental marketing guru and founder of Internet Dental Alliance, Inc. ” Your dental practice will be listed in IDA’s Dental Directories based on your geographical location and the keywords you choose to describe your services. That way, new patients have multiple places to find you online.”
The Dental Directories feature hundreds of articles that are optimized for more than 1,000 keyword phrases consumers use to find dentists. The keywords have been strategically selected to attract high-value leads in the top dental treatment markets.
Doctors who become member of IDA’s New Patient Marketing Machine™ are automatically listed in the Dental Directories along with links to their corresponding Web Portals. Prospective patients can then follow the links to the practice’s Web Portal for more information and to become more familiar with the dental team.
Each IDA Portal is designed to answer specific questions prospective patients have about the treatment they’re considering and the dental practice. As they become more reassured and confident, new patients can easily set their appointments right on the dental practice website.
IDA’s New Patient Marketing Machine™ guides dental patient prospects to the local dentist that offers the services they’re looking for. Using the online Control Panel, doctors select their Portal design, add their practice address and staff information, and choose what they want to display on their web pages. In less than 10 minutes, their dental marketing websites are set up, customized and ready to generate lead.
About Internet Dental Alliance, Inc.
IDA provides dental management advice and customized resources to dental practices, including online dental marketing services such as website design, find-a-dentist websites and dentist web sites which are search engine optimized based on dental market (dental SEO). Internet Dental Alliance is North America’s largest provider of websites for dentists, email patient newsletters and dental directories. In 2012, it completed its advanced Lead Fire lead generation system, which automates content marketing, can be set up within minutes, is based on organic geo-targeted local search, and is customized for each dental office.