Dentists need to know whether or not their online dental marketing campaigns are effective in order to maximize profits. Internet Dental Alliance, Inc. (IDA) offers easy ways for doctors to stay informed. Automated lead tracking is built into the IDA Web Portals, or dental websites. In addition, there are dozens of other built-in marketing tools doctors can use to generate more leads for their practices.
From their Control Panel, dentists can see all leads generated from their IDA lead generation sources – the Dental Directory listings as well as all email requests and phone calls originated from their Web Portals. The “Reports” section allows dentists to see raw data about new patient requests and optionally listen to recordings of actual incoming calls. Graphical analysis by location, dental market and lead type is also available to quickly evaluate campaign success.
“Lead tracking is the single best way to monitor the effectiveness of your dental marketing efforts,” says Jim Du Molin, founder of Internet Dental Alliance and a former dental marketing consultant. “No question about it. It lets you compare your different dental websites side-by-side. It lets you see which cities are producing the most new patients for your practice.”
Doctors can export the tracking data to Microsoft Excel or Word, or as a CSV database file to perform their own data analysis. However, the Reports that are available within the IDA Control Panel are designed to be comprehensive and provide all the lead reporting dentists need to determine which dentist marketing sources are bringing in the most new patients.
By tracking and analyzing lead generation campaigns on a regular basis, doctors can make strategic adjustments to increase profits. As an example, if certain Zip codes that have historically provided lots of pediatric dental cases are now showing a decline, it may be time to step up the dental advertising for braces or dentures to patients who live in that area.
About Internet Dental Alliance, Inc.
IDA is North America’s largest provider of websites for dentists, email patient newsletters and dental directories. As the industry leader, it provides dental practices with online dental marketing services such as dental practice websites, website design, online newsletters, find-a-dentist websites, and other dental management resources.