Call Tracking is one of the most powerful dental marketing tools offered by Internet Dental Alliance, Inc. (IDA). Dentists have the option to display a different dedicated toll-free phone number on each of their Web Portals, or dental websites. Calls to each number are identified with its website, so each site’s lead generation campaign is tracked separately. This lets doctors easily monitor campaign success, as well as gather geographical data about the caller. Doctors can also listen to the calls to hear how well their front desk team handles them.
The “Call Tracking” option can be managed from the practice’s online Control Panel, and maximizes online dental marketing campaigns whether dentists have just one IDA Portal or several Portals for multiple locations or dental markets.
“Call tracking is one of the best ways to monitor the effectiveness of your dental marketing strategy,” explains Jim Du Molin, founder of Internet Dental Alliance and a former dental consultant. “Call tracking lets you compare your different dental marketing campaigns side-by-side. It lets you see which cities are producing the most new patients for your practice.”
The new patient data that’s collected includes phone number, city, state and, Zip code, as well as date, time and duration of the call. From the dental practice end, the doctor can opt to record calls for skill evaluation and training in converting appointment requests.
“Call recording – if you use the option — lets you see how well your team is converting that appointment request into a new patient in your chair,” adds Du Molin. “If your team isn’t handling calls properly, you could be losing up to half of your leads at the front desk. Call recording is the only way you’re ever going to really know what’s going on when that prospective patient calls in for the first time.”
Dentists who don’t want to record calls can turn off the feature in the Control Panel – or place it temporarily on “Pause” — otherwise the default is set to “On”. It’s wise to get written consent from staff members when recording calls. IDA provides a downloadable form doctors can use for that purpose.
About Internet Dental Alliance, Inc.
IDA is North America’s largest provider of dental marketing websites, email patient newsletters and dental directories. In 2012, it completed its cutting-edge dentist marketing Lead Fire lead generation system. Based on organic geo-targeted local search strategy which is customized for each dental office, LeadFire technology automates search engine optimization, and makes it possible to generate new patient leads within minutes of setting up the system. Internet Dental Alliance provides dental practices with online dental marketing services such as dental practice websites, website design, online newsletters, find-a-dentist websites, and other dental management advice and resources.