Dental marketing websites from Internet Dental Alliance, Inc. (IDA) are part of the New Patient Marketing Machine™ — IDA’s targeted lead generation system designed to maximize new patient acquisition. The New Patient Portals, or dental websites, are search engine optimized to attract prospective patients, and equipped to convert them into appointments. But the Portals don’t work alone. IDA’s network of Dental Directories adds hundreds of market-targeted web pages to the mix, each optimized to generate leads and funnel them to a member dentist’s practice.
Dental practice Portals are listed in specific directories within IDA’s dental lead generation network based on geographical location and the market keywords doctors select. The local directories are geo-targeted and list Portals based on address, city, state and Zip code. The national directories list Portals based on dental markets such as wisdom teeth, tooth whitening, braces, dental implant and dental sedation, etc.
“IDA’s directories have been pre-positioned and optimized to rank well in the search engines” says Jim Du Molin, dental marketing dental marketing expert and founder of Internet Dental Alliance. “Dentists have their personalized dental practice Portals generating new patient leads — and also have listings in our online directories for their dental treatment services and their local markets.”
IDA’s online Control Panel makes it easy for doctors to add lead capture areas on their own Portals, such as Appointment Requests, Emails to the Doctor, or Newsletter Signups. Once these are set up, doctors select their preferred notification method for leads from all sources – on-site as well as IDA’s dental directory network. Dentists will receive an automatic notice for each new lead via their choice of email, fax, text message or voicemail. Once the notification method is selected, automatic lead tracking is engaged.
IDA’s network of Dental Information Centers provides additional marketing for dentists. The sites are SEO’d for more than 1,000 dental keywords selected to generate leads for new high-value patients. On those Directories, patient prospects fill out an online information request form that includes their geographical location. Using that data, they are matched with an IDA member dentist who is geographically close to them.
About Internet Dental Alliance, Inc.
IDA provides dental management advice and customized resources to dental practices, including online dental marketing services such as website design, find-a-dentist websites and dentist web sites which are search engine optimized based on dental market (dental SEO). Internet Dental Alliance is North America’s largest provider of websites for dentists, email patient newsletters and dental directories. In 2012, it completed its advanced Lead Fire lead generation system which automates content marketing, can be set up within minutes, and is customized for each dental office.