Successful dental marketing online is about more than just counting the number of people who visit the website. success can’t be measured simply by counting website visitors. It’s about generating leads. Dental marketing websites from Internet Dental Alliance, Inc. (IDA) have built-in automated systems that build email lists, track leads and improve conversions so that more new patients fill the dental chairs.
IDA’s New Patient Portals are just one part of its comprehensive and automated New Patient Marketing Machine™. It integrates dental websites, social media, find-a-dentist listings, dental directory marketing, and more into a lead generation system that dentists can track from a single online Control Panel.
“We’ve spent years pouring everything we know into developing the New Patient Marketing Machine™ — it’s a powerful, dynamic, and instantly customizable dental marketing plan,” says dental management expert Jim Du Molin, founder of Internet Dental Alliance, Inc. “Experience has shown that dentists can get more new patients – the exact kind of patients they want, no less! – by setting up multiple lead capture opportunities. IDA makes it easy to do just that.”
Leads are generated from multiple locations, including the dental practice’s main Portal, using a variety of media including email, fax or SMS/text. Dentists also have the option to set up and display a toll-free appointment request phone number on each of their Portals. This allows dentists to track geographical and other data from prospective patients — phone number, date and time of call, city, state and Zip code.
The “Reports” section of the Control Panel lets dentists review leads and download reports that help them evaluate their marketing campaigns. If they have call monitoring set up, they can also listen to call recordings. This feature is a great coaching tool for giving feedback to the front desk team, and can have a positive impact on lead conversion.
About Internet Dental Alliance, Inc.
IDA is North America’s largest provider of websites for dentists, email patient newsletters and dental directories. In 2012, it completed its cutting-edge dentist marketing Lead Fire lead generation system. Based on organic geo-targeted local search strategy which is customized for each dental office, LeadFire technology automates search engine optimization, and makes it possible to generate new patient leads within minutes of setting up the system. Internet Dental Alliance provides dental practices with online dental marketing services such as dental practice websites, website design, online newsletters, find a dentist websites, and other dental management advice and resources.