IDA dental marketing always aims to help dentists stay on top of the ever changing online trends. One effective way for dentists to customize their dental marketing websites is to include appealing images. So the New Patient Portals from Internet Dental Alliance, Inc. (IDA) are designed to help dentists easily store, find and display images to maximize lead generation.
Although dentists can use the stock images provided with the skin they select for their Portal, IDA recommends that dentists upload some of their own images to customize their dental websites for their practice. Photos of the doctor, the dental team and the dental office help site visitors feel familiar with the practice. A smile gallery of happy patients helps to personalize the site and make prospective patients feel welcome.
“One of the hottest trends online is using images to make websites more visually appealing,” says Jim Du Molin, founder of IDA and an expert at marketing for dentists. “IDA’s Portals are designed to make it easy for you to add images to your dental website and make it visually engaging to attract new patients.”
From the “Customize Portals” area of IDA’s Control Panel, dentists can access their personal image library, and allocate their selections to various optional pages on their Portals. Photos of the dental office can appear on the “Office Tour” page. Photos of the dental team can be used on the “Meet Our Team” page. Photo portraits of doctors on the “Meet the Doctors” page make prospective patients feel more comfortable making an appointment online.
An easy way to add photos of actual smiling patients is simply to ask permission to snap a picture of them with a Smart phone. When they agree, also ask them to sign a written consent form allowing use of their photo on the dentist website. Then upload the images to the site so prospective patients can see the great results.
About Internet Dental Alliance, Inc.
IDA is North America’s largest provider of websites for dentists, email patient newsletters and dental directories. In 2012, it completed its cutting-edge dentist marketing Lead Fire lead generation system. Based on organic geo-targeted local search strategy which is customized for each dental office, LeadFire technology automates search engine optimization, and makes it possible to generate new patient leads within minutes of setting up the system. Internet Dental Alliance provides dental practices with online dental marketingservices such as dental practice websites, website design, online newsletters, find-a-dentist websites, and other dental management advice and resources.