Creating quality content for your dental marketing websites can be time consuming. Then add the challenge of great dental web design to attract visitors and generate leads – and you need even more time. Yet publishing engaging content — videos, images and articles – is crucial for success on the internet. So how can dentists build successful lead generation websites and still devote the necessary time to patients who need treatment? Internet Dental Alliance, Inc. (IDA) provides easy solutions for quality content and appealing web design.
“One of the most exciting new technologies out there is video sharing,” says Jim Du Molin, founder of IDA and a former dental consultant and expert at marketing for dentists. “IDA’s Portals make it easy for you to tap into the power of web video dental marketing and integrate it into your dental practice’s marketing campaign.”
The Control Panels for the Web Portals give dentists access to dozens of optional areas they can feature on their dental marketing websites, along with a large library of customizable multimedia content. Dentists can choose stock videos from IDA’s Video Library, upload their own or embed videos from YouTube, Vimeo, or other video sharing websites. IDA recommends that doctors record a few of their own videos. A short welcome video on the home page or the doctor’s profile page can help prospective patients get to know the doctor and the practice.
Doctors can use the preloaded images that come with the Portal skin they select, or create their own personal library of images for their dental marketing. Optional custom photo pages can feature the dental team, showcase patient before and after photos or present a slideshow tour of the office to help prospective patients feel welcome.
The Portals can also display forms that new patients can download to read, sign and bring with them on their first visit, such as registration, medical history or privacy policy notification. Doctors can choose from hundreds of pre-written articles on consumer dental topics – such as new dental care technology, frequently asked questions about anxiety free dentistry, or FAQs on dentures and wisdom teeth — that help convert site visitors into new patients
About Internet Dental Alliance, Inc.
IDA is North America’s largest provider of websites for dentists, email patient newsletters and dental directories. In 2012, it completed its cutting-edge dentist marketing Lead Fire lead generation system. Based on organic geo-targeted local search strategy which is customized for each dental office, LeadFire technology automates search engine optimization, and makes it possible to generate new patient leads within minutes of setting up the system. Internet Dental Alliance provides dental practices with online dental marketing services such as dental practice websites, website design, online newsletters, find-a-dentist websites, and other dental management advice and resources.
About Jim Du Molin
Setting Dental Fees for Maximum Case Acceptance
$10,000 a Month Chart Audit
DIY Office Brochure
Practice Answering Machine
Maximize Case Acceptance
Maximize Your Marketing: Target High-Value Patients
Turn Your Front Desk into a Marketing Machine
Structuring a Dental Associate Program
Designing the $1,000,000 Dental Practice Sign
Internal Marketing & Communications
Doctor-to-Doctor Marketing
