The IDA dental marketing strategy geo-targets local leads. The turnkey-easy New Patient Portals provide dentists with an abundance of options that make SEO (search engine optimization) easy to implement. At the top of the list is IDA’s unique LeadFire content generation technology that can publish hundreds of web pages optimized for lead generation in less than 10 minutes.
Busy dentists have little spare time for taking on the role of SEO professional for their dental websites. IDA’s Portal are designed so that dentists can choose an option like the “Community Information” page to feature content that is naturally rich in keywords that fit the geographic markets that are being promoted on the practices’ Portals.
“Having geo-targeted text that includes local keywords will improve your search engine optimization for local searches,” says Jim Du Molin, founder of Internet Dental Alliance, Inc. and dental marketing guru. “IDA’s LeadFire technology lets you optimize web pages both for local search terms and for specific dental markets within minutes — you can start getting new patient leads right away!”
The Community Information page lets doctors add more information about the communities they serve, such as its history, scenic areas, industries and resources. IDA dental marketing strategy recommends focusing on the county the practice is located in, plus the five cities, towns or areas that doctors choose as the geographic markets for their Portal.
The Community Information page provides the opportunity to use the name of the practice’s city, town, state or other local geographic keywords that will attract new patients from surroundings areas when they’re searching for a dentist on the Internet. Pages that contain detailed information and provide good resources are more likely to show up when search results are displayed, so it’s good dental marketing practice to add them to the practice’s Portal.
About Internet Dental Alliance, Inc.
IDA is North America’s largest provider of websites for dentists, email patient newsletters and dental directories. In 2012, it completed its cutting-edge dentist marketing Lead Fire lead generation system. Based on organic geo-targeted local search strategy which is customized for each dental office, LeadFire technology automates search engine optimization, and makes it possible to generate new patient leads within minutes of setting up the system. Internet Dental Alliance provides dental practices with online dental marketing services such as dental practice websites, website design, online newsletters, find-a-dentist websites, and other dental advertising advice and resources.