Botox Advertising Ban for UK Dentists

Dental Council Says No to Non-Dental Cosmetic Marketing

Botox is a popular cosmetic treatment, and increasing numbers of dentists are offering it to their patients. “Who is more qualified to give injections than dentists?” asked one dentist.

Though UK dentists are legally permitted to offer Botox to their dental patients, the General Dental Council (GDC) has just ruled that dentists are not allowed to advertise for Botox, fillers, and other “non-surgical cosmetic procedures that are not part of dentistry.”

The issue is that the GDC does not want a practitioner’s standing as a registered dentist to appear to endorse their Botox services. So, in the UK, you can be a dentist. And you can offer Botox. You just can’t market those two things together.

In the US, state regulations determine whether dentists can offer treatments such as Botox or Restylane.

Let us know what you think.

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About Jim Du Molin

+Jim Du Molin is a leading Internet marketing expert for dentists in North America. He has helped hundreds of doctors make more money in their practices using his proven Internet marketing techniques.

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