New dental marketing websites from Internet Dental Alliance, Inc. (IDA) make it easy for dentists to embed their existing blogs into their IDA New Patient Portals. This boost of automatic fresh content can help generate leads. Doctors can integrate their blogs’ RSS feeds into their Portals with a few simple clicks.
Blogging has evolved from an internet novelty into a tried and true online method for establishing and maintaining a connection with an audience – in this case, current and prospective dental patients. For dentist marketing, blogging is a good way to announce practice news, discuss dental health topics to inform and educate or feature case studies to promote a practice. Doctors who like to write engaging articles find that blogging is a good way to add fresh content to dental websites on a regular basis.
“IDA provides lots of ways you can add fresh content to your Portals. There are hundreds of pre-written articles you can choose from and edit to fit your practices, in addition to writing your own blogs,” says Jim Du Molin, founder of Internet Dental Alliance, Inc. and dental marketing guru. “Embedding your own blog is one of the best ways you can personalize your dental websites and attract the exact kind of patients you want to work with.”
The “Blog Display Link” area of the IDA Control Panel lets doctors add the RSS URL of their blog to embed it and display it in the “Doctor’s Blog” page of their Web Portal. The “Doctor’s Blog” page will then automatically update whenever the dentist posts to their external blog.
The “Practice News” area of the Control Panel is for dentists who want to blog directly from their Portal instead of embedding an external blog. With this feature there’s no need to maintain a blog on a separate dental website.
About Internet Dental Alliance, Inc.
IDA is North America’s largest provider of websites for dentists, email patient newsletters and dental directories. In 2012, it completed its cutting-edge dentist marketing Lead Fire lead generation system. Based on organic geo-targeted local search strategy which is customized for each dental office, LeadFire technology automates search engine optimization, and makes it possible to generate new patient leads within minutes of setting up the system. Internet Dental Alliance provides dental practices with online dental marketing services such as dental practice websites, website design, online newsletters, find-a-dentist websites, and other dental advertising advice and resources.