Dental marketing websites from Internet Dental Alliance, Inc. (IDA) are full of options that help dentists connect with new patients online in ways that result in new appointments. For example, the “Family Album” page lets dentists display personal or dental practice photos that help site visitors get familiar with the dental team. This puts prospective patients at ease so they feel comfortable filling out the online form or making the phone call to set their first appointment.
Effective dental websites face at least two challenges when it comes to generating leads. First, as with any marketing website, there is the issue of conversions. It’s not enough just to draw traffic to the site. The site and content must be skillfully designed so that visitors willingly take action by calling the dental office or filling out the online appointment form. Second, a dental website must go even further by establishing additional trust that the staff and treatments will be pleasant and pain-free. Visual features such as the “Family Album” page can convey warmth and evoke trust in ways that words just can’t.
“Features that boost conversions — like the “Family Album” page — are included in all of IDA’s Portals and are super-simple to set up,” says Jim Du Molin, founder of Internet Dental Alliance, Inc. and dental marketing expert. ““The Portals provide dentists with everything they need to maximize online lead generation for their practices and get more patients.”
On the “Family Album” page, dentists can display photos of themselves or their team participating in hobbies, receiving awards, playing with their children or grandkids or pets – whatever they want. The page is easy to set up in just a few minutes on the practice’s Web Portal – just upload the photos into the online Control Panel. IDA recommends getting written consent from everyone appearing in the photos, and provides a downloadable form dentists can use.
About Internet Dental Alliance, Inc.
IDA is North America’s largest provider of websites for dentists, email patient newsletters and dental directories. In 2012, it completed its cutting-edge dentist marketing Lead Fire lead generation system. Based on organic geo-targeted local search strategy which is customized for each dental office, LeadFire technology automates search engine optimization, and makes it possible to generate new patient leads within minutes of setting up the system. Internet Dental Alliance provides dental practices with online dental marketing services such as dental practice websites, website design, online newsletters, find-a-dentist websites, and other dental advertising advice and resources.