Strategic dental marketing can help a practice position itself so that prospective patients choose it over local competitors. The “Meet Our Team” web page option from Internet Dental Alliance, Inc. (IDA) is just one example of an easy way dentists can customize their dental websites to distinguish themselves from the local competition and generate leads 24/7.
The uniqueness of each dental team is a good opportunity to differentiate a practice. Since the “know, like and trust” factor is so important in the decision making process of most prospective patients, the Meet Our Team feature is an easy and powerful way to convey those elements on a dental website. Marketing studies have shown that images of smiling people on a website increase site visitor engagement. When dental website visitors see photos of people they feel they can relate to, the “know, like and trust” factors increase, and prospective patients are more likely to make an appointment online.
“IDA makes it super-easy to customize Portals with the exact features that will differentiate and elevate your dental practice in your market,” says Jim Du Molin, dentist marketing expert and founder of Internet Dental Alliance, Inc. “The Meet Our Team page is ideal for showing prospective patients the friendly team they’ll be working with when they select your practice for treatment.”
The Meet Our Team page is easy to set up. Dentists can select from three layout options – a single group photo above a description, or individual team member photos with descriptions to either the right or the left. It’s just one of the many dental marketing tools IDA provides to showcase a dental practice.
About Internet Dental Alliance, Inc.
IDA is North America’s largest provider of websites for dentists, email patient newsletters and dental directories. In 2012, it completed its cutting-edge dentist marketing Lead Fire lead generation system. Based on organic geo-targeted local search strategy which is customized for each dental office, LeadFire technology automates search engine optimization, and makes it possible to generate new patient leads within minutes of setting up the system. Internet Dental Alliance provides dental practices with online dental marketing services such as dental practice websites, website design, online newsletters, find-a-dentist websites, and other dental management advice and resources.