It’s basic dental marketing knowledge that patients set appointments with dentists that they “know, like and trust”. So to help dentists achieve this online with site visitors they haven’t yet met, Internet Dental Alliance, Inc. (IDA) dental websites, or Web Portals, feature an optional “Testimonials” page. Dentists can showcase photos and endorsements from their happy patients to spread the word to prospective patients.
Before the internet, the “know, like and trust” process was often accomplished with in person meetings and through referrals from friends. With online marketing, the website does the job of the fact to face meeting, and testimonials are often stand-ins for direct referrals from friends and family.
Testimonials – even from strangers – contribute a surprising amount of weight to the “know, like and trust” factor in online dental marketing. When prospective patients read a testimonial from someone they relate to – especially someone who has received the same kind of dental treatment they’re considering — the good will and trust factors transfer, and the prospect feels comfortable making an appointment.
” IDA’s Portals make it super-easy to add the features your dental practice needs to attract dental leads and convert them into dental appointments,” says Jim Du Molin, founder of Internet Dental Alliance, Inc. and dentist marketing guru. “The Testimonials page is perfect for letting prospective patients know the kinds of experience they’ll have when they choose you as their dentist.”
Dentists can set up the optional Testimonials page set up on the practice’s dental website within a few minutes. IDA recommends using only the patient’s first name or initials, and including a photo with the patient smiling to convey positive feelings and show off the dentist’s work. IDA also emphasizes that the doctor must obtain patients’ written consent in order to include their statements and photos. To make this as easy as possible, IDA provides a downloadable consent form.
“Testimonials are one of the easiest ways to convert new patients,” adds Du Molin. “Prospective patients feel better about making their first appointment when they can see how much other people liked their dental experience. IDA’s Web Portals make it easy to share the good reviews.”
About Internet Dental Alliance, Inc.
IDA is North America’s largest provider of dental websites, email patient newsletters and dental directories. In 2012, it completed its cutting-edge dentist marketing Lead Fire lead generation system. Based on organic geo-targeted local search strategy which is customized for each dental office, LeadFire technology automates search engine optimization, and makes it possible to generate new patient leads within minutes of setting up the system. Internet Dental Alliance provides dental practices with online dental marketing services such as dental practice websites, website design, online newsletters, find-a-dentist websites, and other dental advertising resources.