How effective are patient smiles in dental marketing campaigns? Research by Internet Dental Alliance, Inc. (IDA) says that displaying the smiles of satisfied patients works well as a marketing tool, so their New Patient Portals include the option to add a Smile Gallery to dental practice websites. Doctors can showcase their work, and patients can share the images with their friends and family, creating referrals.
The Smile Gallery is one of many optional features doctors can easily incorporate into their dental marketing plans using IDA’s Web Portals. From the online Control Panel, dentists can decide which of the many available sections of their dental websites they want to activate to showcase their practices. Some of the other choices include: Office Tour (has the office moved or been recently remodeled?), Dentist Blog (does the doctor like to write about dentistry or community news?), Family Album (has the dentist treated generations of patients in the community?) and many more.
“We make it super-easy to design and customize your personally branded Web Marketing Portal,” says Jim Du Molin, founder of Internet Dental Alliance, Inc. and a recognized expert at marketing for dentists. “The Smile Gallery page is the perfect place to show prospective patients the kinds of results they can expect from choosing you for their dental treatment!”
A Smile Gallery page can be set up on a Portal in just a few minutes. From the Control Panel of the practice’s dental website , dentists select the layout they want. After adding their images and text comments, the page will display to visitors on the Portal. As a reminder, doctors need to get written consent from each patient in order to use their photos – use the downloadable consent form IDA provides to make the process easy.
About Internet Dental Alliance, Inc.
IDA is North America’s largest provider of websites for dentists, email patient newsletters and dental directories. In 2012, it completed its cutting-edge dentist marketing Lead Fire lead generation system. Based on organic geo-targeted local search strategy which is customized for each dental office, LeadFire technology automates search engine optimization, and makes it possible to generate new patient leads within minutes of setting up the system. Internet Dental Alliance provides dental practices with online dental marketing services such as dental practice websites, website design, online newsletters, find-a-dentist websites, and other dental management advice and resources.