Dental marketing by referrals is one of the most effective ways to build business. New Patient Portals from Internet Dental Alliance, Inc. (IDA) have a built-in method that encourages new patients to spread the word about their new dentist to friends and family. The optional “Tell-A-Friend” button lets site visitors automatically send emails from the dental websites recommending their doctors. It’s an easy way dentists can use referral marketing in their online campaigns.
Referral marketing has been traditionally considered by many experts to be one of the most effective ways to gain new patients because it creates a “warm lead” – a prospective patient who hears about the dentist from a friend whom they know, like and trust. Potential patients who are “warm leads” will often call the office to set an appointment even if they’ve never visited the dental website simply because their friend or family member made the recommendation. The cost to acquire that kind of patient is next to zero.
“For best results, provide an incentive or special offer to include in the “Tell-A-Friend” email,” says dental marketing consultant Jim Du Molin, founder of Internet Dental Alliance, Inc. ” The “Tell-A-Friend” feature is a great low cost way to let your patients market your practice for you!”
IDA provides pre-written suggestions dentists can use to create their special offers. They can be edited to customize them to each dental practice, based on their services and treatments. Dentists also have the option to write their own.
When a website visitor fills out the “Tell-A-Friend” form and sends it, their friend receives an email a special offer. The visitor who originates the recommendation also gets a confirmation email to follow up with their friend.
About Internet Dental Alliance, Inc.
IDA is the largest North American provider of websites for dentists, email patient newsletters and dental directories. Known for its cutting-edge approach to dental marketing, it completed development of its advanced LeadFire technology in 2012. LeadFire’s proprietary content generation technology makes it possible for doctors to generate new patient leads within minutes of set up, and uses organic geo-targeted local search, customized and optimized for each dental practice . Internet Dental Alliance provides dental website design, find-a-dentist websites, online newsletters and other dental practice management advice and dentist marketing resources.