Here’s a cool dental marketing tool: Web Portals from Internet Dental Alliance, Inc. (IDA) have optional “Promo Boxes” that let dentists feature up to six rotating ads on their dental websites. Doctors can write their own ad copy, promote name brand products they provide or use the stock images and pre-written web copy that IDA’s provides in its online library.
IDA’s suggests that dentists use the Promo Boxes strategically in their online lead generation campaigns. Each of the two Boxes is set up to appear on different pages of the Portal. To maximize their effectiveness, IDA recommends setting up one Box on a page that’s optimized for the website’s Primary Dental Market, and setting up the other Promo Box on a page that’s optimized for more general dental services.
“The “Promo Boxes” area is just one of the many ways you can customize your Web Portals within minutes to your individual dental practice,” says Jim Du Molin, dental practice marketing expert and founder of Internet Dental Alliance, Inc. “IDA’s exclusive dental website design lets doctors completely customize their Portals to attract the types of patients that are the best fit with the services they offer.”
The Promo boxes are designed to increase dental marketing lead conversions. The offers in each Box will rotate every 10 seconds, and dentists have the option to add a clickable button that will take patients to a “Current Specials” page on the website. Once there, patients will see headings for all of the practice’s special offers.
The Current Specials page displays all of the special offers, along with a contact form patients fill out to receive more information. The forms are set up to automatically deliver the request to the doctor’s office. Patients can print out the offer from the website, and are followed up with an email reminder that they requested information.
About Internet Dental Alliance, Inc.
IDA is North America’s largest provider of dental directories, websites for dentists and other dental marketing ideas. It completed its unique Lead Fire lead generation system in 2012. LeadFire technology automates dental SEO and content marketing and allows doctors to begin generating new patient leads within minutes of set up. It automatically optimizes IDA Web Portals for each dental office using geo-targeted local search terms. Internet Dental Alliance provides online dental marketing dental marketing services such as dental website design, marketing newsletters, and other dental management advice and resources.