It’s easy to think of using dental websites for marketing purposes – that’s the primary reason most dentists have set them up. However, the new Web Portals from Internet Dental Alliance, Inc. (IDA) can be used for more than generating leads. They can also help dentists provide their patients with better access to post-treatment care.
For example, IDA’s Web Portals have an optional section that lets dentists display “Post-Treatment Articles”. Dentists can upload their own articles to be available in this section of their dental website, or they can choose from IDA’s library of pre-written content. It’s professionally written on topics patients frequently need, such as “Oral Surgery Post-Op Instructions” and other dentistry areas. Making this kind of information more available to patients enables them to be more prepared for treatment and share the details with family members and caring friends.
“It’s super-easy to add articles to your Web Portals that will help your patients have successful treatments,” says Internet Dental Alliance founder Jim Du Molin, a dental marketing consultant with more than 25 years of experience. “IDA’s LeadFire technology lets you set up your dental website and optimize the articles for specific dental markets in less than 10 minutes. They help you care for your existing patients as well as attract new patients to your practice.”
By optimizing the post-treatment articles, dentists can also improve their websites’ performance as a marketing tool. Adding search engine optimized content to their sites helps to generate market-targeted leads and increase site authority. This leads to better positioning in the SERPs (search engine results pages) and makes the dental websites easier for both existing and prospective patients to find.
Dentists can choose from hundreds of pre-written articles that IDA’s LeadFire system will automatically optimize. Each Portal page will contain the keywords for their dental and local markets. Doctors can have a lead-generating dental information hub for their practices within minutes.
About Internet Dental Alliance, Inc.
IDA is North America’s largest provider of websites for dentists, email patient newsletters and dental directories. In 2012, it completed its cutting-edge dentist marketing Lead Fire lead generation system. Based on organic geo-targeted local search strategy which is customized for each dental office, LeadFire technology automates search engine optimization, and makes it possible to generate new patient leads within minutes of setting up the system. Internet Dental Alliance provides marketing for dentists as well as services such as dental website design, online newsletters, find-a-dentist websites, and other dental management advice and resources.