Effective dental marketing websites need good content in order to compete with millions of websites online and generate leads. But what does good content for a dental website look like? Internet Dental Alliance, Inc. (IDA) provides plenty of examples in its NewPatient Portals.
First, it means well-written articles that are planned around topics that prospective patients are searching for online. Second, the articles need to be written in a way that inspires visitors to set appointments. Third, the content needs to be readily available to publish. This last item may sound obvious until dentists try to find competent writers, or realize they’re too busy to write the articles themselves.
“We’ve made it super-easy to add customized, keyword-optimized articles to your Web Portals,” says Internet Dental Alliance founder Jim Du Molin, an expert in marketing for dentists with more than 25 years of experience. “IDA’s LeadFire technology lets you optimize web pages for local search terms and specific dental markets within minutes, so you can start getting new patient leads right away.”
Doctors need content for dental websites as soon as possible in order to launch a lead generation campaign. Waiting until there’s enough for dentists to pen enough of their own articles can mean costly delays in gathering online leads. So can waiting for outsourcers to deliver articles – not to mention the time it can take to find a writer who is competent in creating effective dental marketing content.
Dentists can choose from more than 300 pre-written articles in categories such as general dentistry, family dentistry, tooth whitening dentistry, dental hygiene, dental financing and dental insurance. Dentists have full choice of which articles they want to include on their Web Portals, and can edit them if they choose. IDA’s LeadFire technology automatically optimizes Portal pages based on the dental markets doctors choose for their practices.
About Internet Dental Alliance, Inc.
IDA is North America’s largest provider of websites for dentists, email patient newsletters and dental directories. In 2012, it completed its cutting-edge dentist marketing Lead Fire lead generation system. Based on organic geo-targeted local search strategy which is customized for each dental office, LeadFire technology automates search engine optimization, and makes it possible to generate new patient leads within minutes of setting up the system. Internet Dental Alliance provides dental practices with online dental marketing services such as dental practice websites, website design, online newsletters, find-a-dentist websites, and other dental management advice and resources.